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Branding Policy

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Brand Guidelines

Brand Protection Policy

Edmonton Sting Football Club (ESFC) recognizes the importance of protecting our brand standards and maintaining a consistent image across all of our merchandise and promotional materials.

In order to ensure that our brand is accurately represented, we have established the following policy regarding the production of all and any ESFC branded gear by individuals or groups:

  1. All branded gear produced by individuals or groups must adhere to the brand standards established by the ESFC. This includes the use of approved logos, fonts, and colors.
  2. Prior to the production of any branded gear, individuals or groups must seek approval from the ESFC board.
  3. Approval will be granted on a case-by-case basis, and will be based on the proposed design's adherence to our brand standards and the potential impact on the Edmonton Sting brand.
  4. The ESFC reserves the right to take legal action against individuals or groups who produce branded gear that violates our brand standards or infringes on our trademark.

We believe that this policy will help to protect the integrity of the Edmonton Sting brand and ensure that our merchandise is consistent and high-quality. We encourage all members of the ESFC community to support our brand by adhering to this policy and promoting our brand in a positive and respectful manner.